By drawing on examples examine the impact of social networking sites Essay - 1

By drawing on examples examine the impact of social networking sites on society - Essay Example Trends and statistics suggest that the sector has not only brought about significant transformation in the manner in which people interact but has also has acted as a major stimulus for global business (Gatautis, 2008). From social issues to political agendas and corporate strategies, all aspects of society are embraced and catered to by social networking sites. These sites offer a platform to the users to exchange their ideas, anonymously or publicize their views and announce it to the world. It is this flexibility offered by the SNS that makes it the most sought after internet trend in contemporary times. The term social networking is often used interchangeably with other terms such as internet social networking, social web sites, or social networking services; although all of them convey the same meaning. According to Richter et al., (2009) Internet social networking can be defined as "the phenomenon of social networking on the internet". While Kim et al, (2010) define social web sites as "those web sites which make it possible for people to form online communities and share user-created contents". The social networking sites have caused significant impact in various spheres of an individual’s everyday life including the social, political as well as economical. Some of which are discussed below. The probable impact of social networking as a phenomenon on the society can be perceived and gauged in more ways than one. For instance, social networking sites such as Facebook offers users an opportunity to create common interest groups and help them exchange their ideas and present their views in a group of likeminded individuals, thus empowering them to voice their opinions, say for instance, against social injustice or in favor of a social cause. The strength of collective action is magnified by sharing and exchanging of ideas through common groups and helps bring about

Death Row #7 CJ202 Research Paper Example | Topics and Well Written Essays - 250 words

Death Row #7 CJ202 - Research Paper Example The lawmakers introduced, passed and signed a bill  in November 2007,  which led to the abolishing of the death penalty. This made New Jersey the first state to abolish the death penalty. The court argued that the death penalty was costly and posed a risk to killing innocent lives. They also concluded that the penalty was painful to the victim’s families and the community as well, thus reduced it to life imprisonment (Peters, 2007). Illinois became the 16th state to abolish the death penalty in March 2011. The state had for more than a decade imposed a moratorium on execution. The concerns raised after the justice system wrongly condemned 13 men made them realize that it was possible to prosecute innocent people. In January 2011, the lawmakers voted to abandon death penalty. After the vote, their governor, Pat Quinn, took two months to check on this issue by looking at all aspects and consulting prosecutors, death penalty opponents, victims of the families, and religious leaders. He later concluded that creating a perfect system that is free of mistakes and discrimination of race or economic status would be impossible (Vogue and Pinto, 2007). With the abolishment, all death penalty sentences reduced to life imprisonments. Vogue A. and Pinto B. (2007). Illinois Abolishes Death Penalty; 16th State to End Executions. Retrieved on March 25 2012 from

Main Concerns In Internet Banking Information Technology Essay

Main Concerns In Internet Banking Information Technology Essay The Internet banking is changing the banking industry and is having the major effects on banking relationships. Even the Morgan Stanley Dean Witter Internet research emphasised that Web is more important for retail financial services than for many other industries. Internet banking involves use of Internet for delivery of banking products services. It falls into four main categories, from Level 1 minimum functionality sites that offer only access to deposit account data to Level 4 sites highly sophisticated offerings enabling integrated sales of additional products and access to other financial services- such as investment and insurance. In other words a successful Internet banking solution offers  · Exceptional rates on Savings, CDs, and IRAs  · Checking with no monthly fee, free bill payment and rebates on ATM surcharges  · Credit cards with low rates  · Easy online applications for all accounts, including personal loans and mortgages  · 24 hour account access  · Quality customer service with personal attention DRIVERS OF CHANGE Advantages previously held by large financial institutions have shrunk considerably. The Internet has leveled the playing field and afforded open access to customers in the global marketplace. Internet banking is a cost-effective delivery channel for financial institutions. Consumers are embracing the many benefits of Internet banking. Access to ones accounts at anytime and from any location via the World Wide Web is a convenience unknown a short time ago. Thus, a banks Internet presence transforms from brouchreware status to Internet banking status once the bank goes through a technology integration effort to enable the customer to access information about his or her specific account relationship. The six primary drivers of Internet banking includes, in order of primacy are:  · Improve customer access  · Facilitate the offering of more services  · Increase customer loyalty  · Attract new customers  · Provide services offered by competitors  · Reduce customer attrition INDIAN BANKS ON WEB The banking industry in India is facing unprecedented competition from non-traditional banking institutions, which now offer banking and financial services over the Internet. The deregulation of the banking industry coupled with the emergence of new technologies, are enabling new competitors to enter the financial services market quickly and efficiently. Indian banks are going for the retail banking in a big way. However, much is still to be achieved. This study which was conducted by students of IIML shows some interesting facts:  · Throughout the country, the Internet Banking is in the nascent stage of development (only 50 banks are offering varied kind of Internet banking services).  · In general, these Internet sites offer only the most basic services. 55% are so called entry level sites, offering little more than company information and basic marketing materials. Only 8% offer advanced transactions such as online funds transfer, transactions cash management services.  · Foreign Private banks are much advanced in terms of the number of sites their level of development. EMERGING CHALLENGES Information technology analyst firm, the Meta Group, recently reported that financial institutions who dont offer home banking by the year 2000 will become marginalized. By the year of 2002, a large sophisticated and highly competitive Internet Banking Market will develop which will be driven by  · Demand side pressure due to increasing access to low cost electronic services.  · Emergence of open standards for banking functionality.  · Growing customer awareness and need of transparency.  · Global players in the fray  · Close integration of bank services with web based E-commerce or even disintermediation of services through direct electronic payments (E- Cash).  · More convenient international transactions due to the fact that the Internet along with general deregulation trends, eliminate geographic boundaries.  · Move from one stop shopping to Banking Portfolio i.e. unbundled product purchases. Certainly some existing brick and mortar banks will go out of business. But thats because they fail to respond to the challenge of the Internet. The Internet and its underlying technologies will change and transform not just banking, but all aspects of finance and commerce. It represents much more than a new distribution opportunity. It will enable nimble players to leverage their brick and mortar presence to improve customer satisfaction and gain share. It will force lethargic players who are struck with legacy cost basis, out of business-since they are unable to bring to play in the new context. MAIN CONCERNS IN INTERNET BANKING In a survey conducted by the Online Banking Association, member institutions rated security as the most important issue of online banking. There is a dual requirement to protect customers privacy and protect against fraud. Banking Securely: Online Banking via the World Wide Web provides an overview of Internet commerce and how one company handles secure banking for its financial institution clients and their customers. Some basic information on the transmission of confidential data is presented in Security and Encryption on the Web. PC Magazine Online also offers a primer: How Encryption Works. A multi-layered security architecture comprising firewalls, filtering routers, encryption and digital certification ensures that your account information is protected from unauthorised access:  · Firewalls and filtering routers ensure that only the legitimate Internet users are allowed to access the system.  · Encryption techniques used by the bank (including the sophisticated public key encryption) would ensure that privacy of data flowing between the browser and the Infinity system is protected.  · Digital certification procedures provide the assurance that the data you receive is from the Infinity system. Concluding Part Claus Nehmzow, a Principal in the Information Technology Group in London at Booz Allen Hamilton, writes of some compelling research findings and offers his projections for European banks in The Internet Will Shake Backings Medieval Foundations. He believes the low transaction cost will make banking on the Net irresistible, but also that this will require institutions to carefully consider and plan customer relations programs.  · It is believed that everything will be determined by content and context, and where execution will be key. From a customer and service provider perspective, this is where the world is moving-it is going to be real-time, on-line, personalisation for both marketing and the service experience. If existing banks dont want to disappear, it is this challenge of Integration that they need to embrace in order to win and survive. The more things change, the less they change. In the months and years-ahead are going to be how Service Providers integrate and market their offerings across different channels. The strategic and executional battles of the future are going to be fought for Channel Integration. What does Channel Integration means? It means that an institution presents an identical face to the customer-be it in the branch, on the web, at an ATM or for that matter, through a sales representative or a broker. An identical face, an identical message. Or better still, messages that re inforce each other. If a sales representative tries to sell you a housing loan, you get e-mail a day later reminding you about the loan. Thats called Integrated Sales, which results in incremental economic activity and improved efficiencies of communications. Channel Integration across the phone web can clearly lead to a gain of several percentage points of GDP. The beauty of this approach is that one channel does not displace another. They feed on each other to create incremental value for the customer, as well as the institution. The incremental value comes from two distinct sources. Firstly, you reduce inefficiencies. You dont send people junk mail because you know that they are not likely to buy a particular product or service today. That results in net saving for the economy. Secondly, you persuade people at the right time (the right time from the customers perspective, not from the service providers perspective) to opt for a tailor made offering. This too increases value. Actu ally, this has to do with the Internet itself, and more to with the underlying technologies of the Internet which allow incremental efficiency, and empowers the customer to make more enlightened and timely choices.  · Lastly the product range is another issue which becomes important. It will take a technological revolution to make available advanced banking products on the net and given the rate at which the technology is developing we can expect this to happen in near future. STRATEGIES TO BE ADOPTED BY INDIAN BANKS Internet banking would drive us into an age of creative destruction due to non-physical exchange, complete transparency giving rise to perfectly electronic market place and customer supremacy. The question to be asked right now is What the Indian Banks should do Whatever is the strategy chosen and options adopted, certain key parameters would determine the banks success on web: 1. For long term success, a bank may follow:  · Adopting a webs mindset  · Catching on the first movers advantage  · Recognising the core competencies  · Ability to deal multiplicity with simplicity  · Senior Management initiative to transform the organisation from inward to outward looking  · Aligning roles and value propositions with the customer segments  · Redesigning optimal channel portfolio  · Acquiring new capabilities through strategic alliances. 2. The above can be implemented in four steps:  · Familiarising the customer to new environment by demo version of software on banks web site. This should contain tour through the features which are to be included. It will enable users to give suggestions for improvements, which can be incorporated in later versions wherever feasible.  · Second phase provides services such as account information and balances, statement of account, transaction tracking, mail box, check book issue, stop payment, financial and customised information.  · The third phase may include additional services such as fund transfers, DD issue, standing instructions, opening fixed deposits, intimation of loss of ATM cards.  · The last step should include advanced corporate banking services like third party payments, utility bill payments, establishment of L/Cs, Cash Management Services etc. Enhanced plan for the customers in future can include requests for demand drafts and pay orders and many more to bring in the ultimate in banking convenience. All the above strategies will help banks in translating their traditional business model into an Internet one, falling into three main categories  · One stop shop  · Virtual one-stop-shop  · Best of breed supplier.

Two Brands of Nihilism Essay -- Nietzsche Nihilism Philosophy Essays

Two Brands of Nihilism As philosopher and poet Nietzsche's work is not easily conformable to the traditional schools of thought within philosophy. However, an unmistakable concern with the role of religion and values penetrates much of his work. Contrary to the tradition before him, Nietzsche launches vicious diatribes against Christianity and the dualistic philosophies he finds essentially life denying. Despite his early tutelage under the influence of Schopenhauer's philosophy, Nietzsche later philosophy indicates a refusal to cast existence as embroiled in pessimism but, instead, as that which should be affirmed, even in the face of bad fortune. This essay will study in further detail Nietzsche view of Schopenhauer and Christianity as essentially nihilistic. Nihilism Throughout his work Nietzsche makes extensive use of the term â€Å"nihilism†. In texts from the tradition prior to Nietzsche, the term connotes a necessary connection between atheism and the subsequent disbelief in values. It was held the atheist regarded the moral norms of society as merely conventional, without any justification by rational argument. Furthermore, without a divine authority prohibiting any immoral conduct, all appeals to morality by authority become hollow. By the atheists reckoning then, all acts are permissible. With Nietzsche's appearance on the scene, however, arrives the most potent arguments denying the necessary link between atheism and nihilism. It will be demonstrated that Nietzsche, in fact, will argue it is in the appeal to divine proscriptions that the most virulent nihilism will attain. There is a second sense of nihilism that appears as an outgrowth of the first that Nietzsche appeals to in his critique of values. It contends that not only does an active, pious, acknowledgment of a divinity foster nihilism, but also, the disingenuous worship of a deity that has been replaced in the life man by science, too, breeds a passive nihilism. Christianity Nietzsche conceives the first variety of nihilism, that fostered through active worship, as pernicious due to its reinforcement of a fundamental attitude that denies life. Throughout his life Nietzsche argued the contemporary metaphysical basis for belief in a deity were merely negations of, or tried to deny, the uncertainties of what is necessarily a situated human existen... ...if a man is sincere and in full possession of his faculties, he will never wish to have it over again, but rather than this, he will much prefer absolute annihilation† (WWI 589). Schopenhauer's pessimism has some roots in our inability to adequately satisfy our wants. A casual reading might have one to believe both philosophers took the will to be the same oject or process, but that where one celebrates it the other denigrates it. A more careful reading will reveal, however, that, Nietzsche though initially impressed with the Schopenhauer conception of the will, he will later reject it. Schopenhauer concieves the will to be a primal metaphysical reality. The mileage the two philosophers get from investigating â€Å"will†, the term is no coordinate in their use, nor are we surorised at the disparity of their mature philosophies. For Nietzsche, the resignation of the will is a forlorn denial of life. Similarly, the appeal to a transcendent deity also indicts the indivuals as resentful in the face of those who can affirm life. Nietzsche proposes one should affirm life even in the midst of tragedy, thus the passive nihilism that embraces the ascetic ideals are overcome.

Ptlls Assignment Essay

To ensure sessions’ aims and objectives are meaningful and applicable to students the teaching role incorporates ongoing administration and assessment. My role is to create a safe learning environment to establish open and trusting relationships. The main responsibility of the teacher is to continually reassess development and change during the course and create a seamless transition to ensure smooth delivery. Completing attendance record, maintaining records of learner’s progress, attending meeting includes my daily responsibility. It is my responsibility to monitor, evaluate and improve the quality and effectiveness of my delivery by taking into account learners changing needs. Boundaries ground our ethics; they are core to recognizing our limitations and realizing when changes may be needed. Being open to change and incorporating others’ input involves recognizing when boundaries must be revisited. Understanding when a student requires further help beyond your remit is a boundary which should be effectively utilized. Summarise key aspects of relevant current legislative requirements and codes of practice within a specific context: You need to be aware of key aspects of current legislation and codes of practice relevant to your subject and organization â€Å"(Ann gravells, 2008, p19) As an IT teacher in further education sector I have to be aware about â€Å"the Equal Opportunity Act (2006), The Commission for Racial Equality (CRE) and Disability Right Commission (DRC). They aim to eliminate discrimin ation, reduce inequality, protect human rights and to build good relations , ensuring that everyone has a fair chance to participate in the society. Apart from that, I have to be aware about Disability Discrimination Act (2005), Sex Discrimination Act (1975), Race Relation Act (1976), Data Protection Act(1998). As most of my students need a VISA from UKBA, I have to be aware about the UKBA rules and regulations as well. To work as a teacher in UK, I have to follow the code of conduct from LLUK. Review the points of referral available to meets the potential needs of learner: For students to effectively participate in learning any barriers or boundaries must be initially identified and then continuously monitored throughout the course. This promotes a sense of inclusion, equality and diversity at an individual level, which translates to a more beneficial group learning experience during the course. Financial pressures, reluctance to train, learning difficulties, travel issues, access to resources and cultural or peer pressure can all contribute to learners boundaries; however access to the course should be open to all regardless of race, religion, age, disability, gender or special needs. Collecting this data also helps identify areas that may require referral to scribes, counseling, creche facilities, health advice or a basic skills tutor in order to overcome obstacles. Discuss issues of equality and diversity, and ways to promote inclusion All learners are entitled to equal opportunities, and any communication with students should reflect this. Reece and Walker, (2000 p379) Promoting inclusion by identifying variation in needs ensures that learners have equality throughout their learning experience. Data collection through assessment etc is useful when analyzed, acted upon and continuously monitored to ensure consistency in equality. Promoting equality through more effective allocation and targeting of differing resources according to individual need is essential to the learning experience. Implementing different strategies throughout the holistic health and wellbeing course helps learners explore, question and develop an understanding of issues regarding diversity. Recognizing, differences and celebrating them through varying teaching methods responds to pupils’ diverse learning needs and supports learning activities which challenge prejudice and negative attitudes. Promoting diversity encourages widening participation and gives pupils the opportunity to share their own understanding while learning from their peers experiences. Justify the need for record keeping Teachers have to keep the records all the time which includes records of student’s information, improvement, weakness, learning difficulties, lectures etc. I always keep the record to comply with the legislation and code of conduct and practice as well. Without having any records about students, it is difficult to provide the equal opportunity of learning for the students. Understand appropriate teaching and learning in approaches in the specialist area. Identity, adapt and use relevant approaches to teaching and learning in relation to the specialist area When I teach I try to cater for all learning styles by using various teaching methods and strategies. These included PowerPoint slides, talking, Q&A, discussions, practical labs, writing and drawing on worksheets and using a whiteboard to collect and analyze information. Auditory learners’ may benefit from discussion, listening to presentations and questions and answers. Visual learners may benefit from whiteboard drawings, on-screen computer demonstrations, and handouts. Tactile/Kinaesthetic learners benefit more from the practical labs, building networks and producing their wn work. There are unique differences in the way people learn and we must recognise this and not regard individuals as one group or body of students. (Reece & Walker, 2002, p178) When students are reading the online material I try to walk around the class and aid any students who need it, I also try to make the teaching session as differential as possible with the morning covering presentations, discussio ns, Q & A and reading the online material and the afternoon covering mainly practical activities. [pic] The Learning Cycle Evaluate a range of ways to embed elements of functional skills in the specialist area I always embed numeracy, literacy and IT skills in my entire lesson. As I teach IT most of my session has practical session which depends on IT skill only. I always use power point presentation for my lecture as it is a effective way of learning. At the same time I do use white board and pens as well. I try to create some computer games to teach learners. By playing these games learners learner something while they enjoy the game. I use different case study and simulation software to give the understanding to the learners about the real world scenario and the industry standards. Evaluate the teaching and learning approaches for a specific session. Of leadership for an organization, industry or sector I always try to split the teaching sessions fifty fifty, in the morning we do the presentations, questions and answers and in the afternoon we do practical assignments and lab session. When participating in the lab session the students usually work in pairs. When teaching in the practical lab session, I also ensure that I am available for guidance and advice; I also give each student some personal time. When I could manage the time to go to every individual learner to find out the individual needs, I can help them most. Session like this can provide the maximum inclusive learning for the student if the number of learners is reasonable for me to give the personal support to everyone. I like these kind of session most as it can help the learners to learn something very easily. Demonstrate session planning skills Plan a teaching and learning session which meets the needs of individual learners I have found that, planning a session is the most important part for inclusive learning. I always spend reasonable time to plan my lesson properly. I try to make sure, all of my lesson will be the combination of literacy, numeracy and IT skills which will deliver most to a learner. In my lesson plan I describe what are the aims and objective of my lesson and how it will be meet. My lesson plan includes a session, which describes the situation after finishing the lesson. I always make sure there is enough plan to engage the learners with learning process which could be the assessing criteria for their learning as well. I always start my lesson with the review of the last class and I finish the lesson after having a quick review of present lesson. Planning for the resources, what I do use in my lesson, comes under my session planning. Without having enough resources I cannot deliver an inclusive learning session. The common resources I do use are the Power Point presentation, white board, pen and duster, different application software, computer, network etc. I normally do a presentation for the first twenty minutes of my teaching session, these sessions are planned so that the students do not have to use the computer and there is no interaction between computer and presentation, the reason for lack of interaction is that it can be very distracting for the students when they have to look from one to the other. After twenty minute presentation I always engage the students in conversation and ask them what they think of the chapter that they are studying and situations that it might apply to.

Coke Wars Case Study

Coke Wars Case Analysis: Competition, Strategy, and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary, â€Å"the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better† (Dotson pg 1).Over the past century, it seems they have feuded over everything from who has superior taste, to the pursuit into space, and more recently over NASCAR and the social media race. Regardless of who is ahead in the competition, the battles between Coca-Cola & Pepsi demonstrate important strategic adaptations that the corporations must execute so as to thrive in the constantly changing realms of customer satisfaction, business environments and technology.This paper will: 1) review the strategic issues presented in the â€Å"Coke Wars† case through the use of the Strategic Management Model as applied to both Coca-Cola & Pepsi; 2) highlight fundamental strategies & tactics so as to analyze the inherent competition between both corporations; and finally 3) discuss implications of concepts presented in the case for the middle manager so as to grasp lessons learned for future application.STRATEGIC MANAGEMENT MODEL (SMM) The text describes strategic management as â€Å"the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives† (Pearce, Robinson pg 3). With this definition in mind then, the Strategic Management Model can be considered as a very useful framework by which managers plan and implement business strategies.More importantly, in today’s global business environment â€Å"firms need perfect processes that respond to increases in the size and number of competing firms; to the expanded role of government as a buyer, seller, regulator, and competitor in the free-enterprise system; and to greater business involvement in int ernational trade† (pg 3). Furthermore, while â€Å"businesses vary in the processes they use to formulate and direct their strategic management activities†¦the basic components of the models used to analyze strategic management operations is similar† (pg 9).In reaction to internal and external environmental business/economic pressures Coca-Cola & Pepsi have manipulated the SMM in various ways so as to remain viable/powerful competitors in their respective industry. Coca-Cola Model Application According to the Coca-Cola Company’s Annual Report 2011, they are â€Å"the world’s largest beverage company†¦with more than 500 nonalcoholic beverage brands†¦own the world’s top five nonalcoholic sparkling beverage brands†¦products bearing their trademarks, have been sold in the United States since 1886, and are now sold in more than 200 countries† (pg 1).Coca-Cola’s report to shareholders reveals that they are continuing to r emain competitive in the beverage/snack industry due to a multitude of intelligent strategic decisions. When analyzing Coca-Cola from the Strategic Management Model perspective one can determine that while the internal/external environment will always remain unpredictable, the development of viable plans/processes can assist a corporation in remaining flexible and responsive to necessary change. Coca-Cola’s Mission is â€Å"to refresh the world†¦inspire moments of optimism and happiness†¦create value and make a difference† (Annual Report Mission, Vision, and Values).Their current goals are â€Å"to use company assets—brands, financial strength, unrivaled distribution system, global reach and the talent and strong commitment of management and associates—to become more competitive and to accelerate growth in a manner that creates value for shareholders† (pg 1). Overall, the mission statement is quite powerful and accurately â€Å"describes the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision makers† (Pearce, Robinson pg 10).With respect to Internal Analysis, the corporation has identified its â€Å"operating structure as the basis for financial reporting† and is broken down into 7 different operating groups (Annual Report pg 2). The method for financial reporting is important because this is where/how investors and executives alike assess the â€Å"quantity and quality of the company’s financial, human, and physical resources†¦and contrasts company’s past successes and traditional concerns with the company’s current capabilities† (Pearce Robinson pg 11).Coca-Cola’s Annual Report is well designed, informative, and relatively easy to read as well. An important internal analysis factor of note is that of leadership—CEO’s and Board members alike must adequately analyze the direction/vision of the corporation so as to not become â€Å"fixated upon past glories†¦instead embracing new opportunities† (Ward pg 3). The External Environment that the company experiences is one full of pressures to include: extreme competition, distribution system management challenges, and social responsibility struggles.Additional competitive factors include those of â€Å"but not limited to pricing, advertising, sales promotion programs, product innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing equipment, and brand/trademark development & protection† (Annual Report pg 8). Concerning Strategic Analysis and Choice, Coca-Cola can be considered as â€Å"effective at building sustainable competitive advantage based on key value chain activities and capabilities† (PR pg 11) and have identified their bottling operations as equity method investments.The â€Å"investments a re intended to result in increases in the unit case volume, net revenues and profits at the bottler level, which in turn generate increased concentrate sales for the company concentrate and syrup business†¦when this occurs both the corporation and the bottling partners benefit from long-term growth in volume, improved cash flows, and increased shareholder value† (AR pg 7). The Long-Term Objectives should reflect areas such as â€Å"profitability, return on investment, competitive position, technological leadership, productivity, employee relations, public responsibility, and employee development† (PR pg 11).According to the provided case materials, the company has strong goals for the future and â€Å"has transformed into a more innovative, risk taking company†¦becoming more adventurous in responding to changes in the beverage market for healthier alternatives† so as to respond to customer desires, technology, and competitive environment (Ward pg 3). Co ca-Cola’s Generic Strategy is that of differentiation, making their products superior to those in the industry, â€Å"by stressing the attribute above other product qualities, the firm attempts to build customer loyalty† (PR pg 158).Their Grand Strategies can be defined as concentrated growth, market development, product development, innovation, vertical integration, turnaround, and strategic alliances. Coca-Cola is increasingly globalized and their Generic and Grand strategies seem to be creating valuable success for the corporation â€Å"and is transforming into a more innovative, risk-taking company† (Ward pg 2). Short Term Objectives for the corporation involve effective marketing strategies that appeal to existing customers and new clientele as well.They have embraced social media, the health craze and more recently the 2012 Olympics to successfully reach an increasingly global audience. In fact, â€Å"Coke’s strongest performance has been experienc ed in emerging markets in Russia, China, and Brazil, and has also improved its position in North America and Europe as well† (pg 3). Action Plans are incorporated and employed globally by executives and managers alike at Coca-Cola and those plans are laid out in the Annual Report.Everything from distribution systems, bottling methods, responses to competition, raw material acquisition, and investment plans are outlined which provides exact methods by which the corporation plans to remain a viable player in the industry. In sum they plan to â€Å"use the Company’s assets—brands, financial strength, unrivaled distribution system, global reach and the talent and strong commitment of management and associates—to become more competitive and to accelerate growth in a manner that creates value for shareholders† (Annual Report 2011 pg 1).Functional Tactics used by the corporation to achieve short term goals and attain competitive advantage include adoption of marketing strategies that appeal to not only health conscious customers but to a global audience. In fact â€Å"Coke is bringing out mid-calorie versions of some of its brands like Sprite and Fanta, and is teaming up with Grammy award winner Mark Ronson for its 2012 London Olympics anthem† (Hernandez pg 1).Additionally, Coke â€Å"continues to focus on selling soft drinks globally and even vows to rebuild Coke sales in the US market† through focusing upon non-carbonated sports drinks such as PowerAde, Aquarius, and Fuze (D’Altoro pg 2). Coca-Cola absolutely has Policies That Empower Action as demonstrated by the information contained in the Annual Report and via their website: â€Å"Work Smart: Act with urgency, remain responsive to change have the courage to change course when needed, remain constructively discontent, and work efficiently† (Coca-Cola Website pg 2).The â€Å"work smart† mentality allows for decisions to be made whenever possible at the lowest level of the corporation. Organizational Structure is segmented into the following areas: â€Å"Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments, and Corporate† (Annual Report pg 2). Coke is predominantly organized into an international area structure that allows for operational efficiency and regional competitiveness.However Coca-Cola faces the additional struggle of remaining socially responsible to societies and environments in which it operates and has faced several legal implications with respect to human rights issues in South American Bottling plants (FRONTLINE). Nonetheless Coca-Cola reiterates that â€Å"despite the volatile environment, the company and its bottling partners have maintained operations and worked to provide safe, stable economic opportunities† for the people in nations that they operate in (FRONTLINE).Strategic Control and Continuous Improvement is facilitated by Coca-Cola’s organizat ional structure, leadership, and 2020 Vision campaign. In fact their website reiterates that in order â€Å"to continue to thrive as a business over the next 10 years and beyond, they must look ahead, understand the trends and forces that will shape their business in the future and move swiftly to prepare for what is to come† (Coca-Cola Website).This statement reveals that the corporation is committed to â€Å"detecting changes and making necessary adjustments†¦in strategy that allows their organization to respond more proactively and timely to rapid developments that† inherently affect ultimate success. Pepsi Model Application Much like Coca-Cola, Pepsi’s Mission statement is very clear, concise and purposeful â€Å"Captivate consumers with the world’s most loved and best-tasting convenient foods and beverages through the use of its strengths: Brand Image, Positioning, Innovation, Distribution Capabilities, Productivity Focus, Human Capital and Pur poseful Performance† (Pepsi Annual Report).Pepsi also reiterates that being socially responsible is of utmost importance and â€Å"commitment to do right for the business by doing right for people & the planet† effectively creates a â€Å"catalyst for business growth and innovation, enabling them to be financially successful and globally responsible† (Pepsi Annual Report). As covered in the Letter to Shareholders the CEO, Indra Nooyi, reveals the Internal Analysis of Pepsi Co. to be that of â€Å"strong progress and on a core basis net revenue was up 14% for 2011† (Pepsi Annual Report). This success was due to improvements n the following areas: â€Å"investment in emerging markets, brand management, research and development, differentiation, efficiency and global operating structure to fully leverage the scale of PepsiCo† (Pepsi Annual Report). PepsiCo is most certainly proud of their improvements and strategic focus but also realizes that the crea tion of â€Å"an adaptive team and culture—one that can continually renew itself and thrive on change†¦performing today while transforming for tomorrow† is necessary for success into the future and believes that their â€Å"best days are yet to come† (Pepsi Annual Report).Pepsi experiences similar External Environmental conditions to that of Coca-Cola. Intense competition, globalized marketplace, social responsibility, and economic conditions all affect the strategies that PepsiCo decides to implement. Additionally, Pepsi must allocate its attention to not only the beverage industry but to their global snack line as well; which while designed to be complimentary can prove to have possible negative effects when considering the volatility of each of these industries.The Strategic Analysis and Choice, that Pepsi has selected, much like Coca-Cola can be considered as effective. In order to gain a sustainable competitive advantage Pepsi is â€Å"pursuing specif ic strategic investment and productivity initiatives to build a stronger, more successful company through global brands, innovation, and advertising/marketing campaigns† (Pepsi Annual Report). As mentioned earlier, the following areas are of importance in Pepsi’s strategic analysis/choice: Brand Image, Positioning, Innovation, Distribution Channels, Productivity, Human Capital and Social Responsibility.As the report outlines, Pepsi’s Long-Term Objectives support increasingly globalized operations, global brand recognition, public responsibility, and industry leadership in beverages and snacks. In fact Pepsi was the first to realize the customer shift to healthier lifestyles and responded before Coke â€Å"to changes in the beverage market as consumers shifted from fizzy drinks to healthier alternatives† (Ward pg 3). Furthermore â€Å"Pepsi’s new strategy: Better-For-You Products—comes down to health concerns and being socially responsible wh ere†¦lifestyles have changed†¦and Pepsi has modified its products† (D’Altorio pg 1).Pepsi’s Generic Strategy, like that of Coca-Cola, is that of differentiation. This is why the Cola Wars have been so pervasive and prevalent—they both are striving to make their products superior to those of the competition. Their Grand Strategies can also be identified as concentrated growth, market development, product development, innovation, vertical integration, turnaround, joint ventures, divestiture and strategic alliances.Additionally, Pepsi is becoming more globalized in nature and their Generic and Grand strategies reflect this: â€Å"they are a $66 billion global powerhouse focused upon two complementary businesses with attractive growth margins and returns—global snacks and global beverages† to achieve global nutrition achievements worldwide† (Pepsi Annual Report). Pepsi’s Short Term Objectives are focused upon investment in their global brand management and streamlining distribution methods so as to attain measurable efficiency.In fact last year three brands—Diet Mountain Dew, Brisk and Starbucks ready to drink beverages—had each grown to more than $1 billion in annual retail sales, expanding PepsiCo’s portfolio of billion dollar brands to 22† (Pepsi Annual Report). Their distribution methods remain largely â€Å"unmatched†¦and in 2011 they successfully changed distribution for Gatorade products in the US in the convenience and other channels from a warehouse-delivered-go-to-market system to DSD, in order to more efficiently serve customers† (Pepsi Annual Report).Much like Coca-Cola, Pepsi’s Action Plans are employed globally and specific intentions are revealed in the Annual Report. The difference is however that Pepsi has two industries upon which it has to contend with: beverages AND snacks. Their action plan for 2012 and beyond stresses five imperatives : â€Å"1) build and extend macro-snacks portfolio globally; 2) sustainably and profitably grow its beverage business worldwide; 3) build and expand the nutrition business; 4) increase and capitalize on the high coincidence of snack and beverage consumption; 5) ensure prudent and responsible financial management† (Pepsi Annual Report).Functional Tactics used by Pepsi so as to achieve its short term goals/competitive advantage include marketing strategies and socially responsible business practices that reach a more global audience. Adopting the responsibility of â€Å"Global Nutrition† demonstrates Pepsi’s commitment to a healthier population and have â€Å"developed new strategies with new soft drinks which will catch on to part of the public that is the new health craze† (Dotson pg 2).The development of products such as Gatorade G2, which is low in calorie than the regular sports drinks, and Propel demonstrate that Pepsi in focused upon innovative produ cts that cater to the health conscious customer needs/wants. As revealed by the Annual Report, Policies That Empower Action for Pepsi begins with the â€Å"Power of One concept†¦operating as one company to connect with consumer†¦innovating globally, delighting locally†¦ and performance with purpose† to achieve sustained growth and success.While Pepsi has many difficulties to confront with respect to competition, multiple industries, and internal/external economic stressors; they are continuing to adapt to their environments and reiterate that â€Å"the challenge to renew a successful company is one that they embrace† (Pepsi Annual Report). Pepsi’s Organizational Structure is segmented â€Å"into four business units: 1) PepsiCo America’s Foods; 2) PepsiCo America’s Beverages; 3) PepsiCo Europe; 4) PepsiCo Asia, Middle East, Africa† (Pepsi Annual Report).Pepsi’s structure allows for certain control and efficiencies both n ationally and globally in the beverage and snack industries. In addition Pepsi has standardized the reportable segments of each business so as to allow for appropriate analysis and competitive advantage measurement by region. With respect to Strategic Control and Continuous Improvement, Pepsi’s organizational structure, leadership, and Power of Pepsi campaign reveal that the corporation is committed to remaining a sustainable competitor well into the future.Furthermore, â€Å"as they look ahead they are positioning their company for sustainable growth by building its brands around the globe, bringing innovative products to the marketplace, capitalizing on the coincidence of consumption of snacks and beverages, unleashing the full potential of its global scale and ensuring that PepsiCo continues to be a best place to work† embodies ways in which Strategic Control and Continuous Improvement are going to be accomplished. ANALYSIS & IMPLICATIONS FOR MIDDLE MANAGERSThe stra tegic models that each corporation adopts are similar but produce different levels of success for each organization. Both Coke and Pepsi have adopted aggressive marketing strategies and have struggled amongst one another to develop superior products and attain customer share maximization. Competition, while at times can be frustrating for the organization, in this case has allowed for the creation of better products and increasingly globalized operations resulting in inherent successes for both organizations.The Cola-Wars have been existent for quite a while, but as this point in time it can be said that Coca-Cola is the leader in the beverage industry segment â€Å"Pepsi was knocked into third place behind Coca-Cola and Diet Coke†¦Coca-Cola sold 1. 6 billion cases of regular soda and 927 million cases of diet soda, while Pepsi sold only 892 million cases† (WIKIPEDIA). However, Pepsi is still remaining competitive globally through the realization that there are other ind ustries upon which to capitalize and ensure sustainability into the future.In fact, â€Å"as far as Pepsi is concerned the cola wars are over and needs to focus on convincing investors that it has the right focus in the new health kick† (D’Altorio pg 2). While Pepsi is focusing upon â€Å"Global Nutrition† they still need to realize that â€Å"carbonated beverages still produce much of the company’s sales and are still a key to Pepsi’s financial health† (D’Altorio).Into the future both Coca-Cola and Pepsi will prove to be viable competitors as revealed by their strategies/mission statements contained in their Annual Reports. The real key however, will be whether consumer demand remains in the carbonated beverage industry†¦if the tides somehow change, Pepsi will emerge as the victor due to their diversification strategy†¦one that has crossed channels and decided to create advantages with both beverages and snacks.The Cola War s bring up important implications for middle managers in the form of strategic analysis, implementation, and adaptation. Organizational success depends ultimately upon the ability of the organization to connect with consumers by providing an array of options so as to meet consumer desires, needs and lifestyles and these principles are largely motivated by corporate leadership and direction.Furthermore, the talent of employees must be empowered by management so as to execute goals and objectives effectively. A corporations’ assets —brands, financial prowess, distribution systems, global influence and the talents of employees must be effectively employed so as to become more competitive and to influence accelerated growth in manners that create value for customers, shareholders, and the company itself. CONCLUSIONThe Coca-Cola/Pepsi â€Å"conflict has raged on for decades† and has even been dubbed as the â€Å"Battle of the Century† but has revealed in the p rocess two corporations that have been successful in adopting strategies and processes so as to survive in the constantly changing, volatile business and economic environments representative of the current times. Coca-Cola and Pepsi will continue to face challenges into the future in the realms of economics, technology, and an increasingly globalized business environment.In effect, the corporation that is able to effectively exploit the new social media front of marketing strategy into the future will most likely end up as the frontrunner in most any industry†¦Ã¢â‚¬ Coke and Pepsi are amongst a multitude of companies buying into social media’s ability to strengthen their brands†¦consumers are 55% more likely to recall ads that include social media components than non-social ads†¦consumers today are incredibly empowered and what used to work to get their attention now needs a bit more thoughtfulness† (USA TODAY).This paper: 1) reviewed the strategic issue s presented in the â€Å"Coke Wars† case through the use of the Strategic Management Model as applied to both Coca-Cola & Pepsi; 2) highlighted fundamental strategies & tactics so as to analyze the inherent competition between both corporations; and finally 3) discussed implications of concepts presented in the case for the middle manager so as to grasp lessons learned for future application.Both Coca-Cola and Pepsi are on the right track as far as determining appropriate strategies to thrive in the environments in which they operate but the challenge into the future will be the appropriate analysis and adaptability in which to adequately respond to customer needs, economies of scale, and the dynamic business environment. CASE STUDY MATERIALS/REFERENCES 1) Frontline. Coca-Cola’s union troubles in Columbia; http://www. pbs. org/frontlineworld/fellows/colombia0106/; Retrieved: 3 July 2012. 2) Coca-Cola Annual Report. http://www. thecoca-colacompany. com/investors/annual_ other_reports. html http://www. hecoca-colacompany. com/ourcompany/mission_vision_values. html 3) PepsiCo Annual Report. http://www. pepsico. com/Investors/Annual-Reports. html; Retrieved 4 July 2012. 4) Wikipedia. The Cola Wars; http://en. wikipedia. org/wiki/Cola_wars; Retrieved 2 July 2012. 5) Terhune, Chad. Coca-Cola trying to renegotiate its syrup contract with bottlers; â€Å"Soda Rebellion: A Suit by Coke Bottlers Exposes Cracks in a Century-Old System; Serving Wal-Mart Is at Issue, But Spat Shines Spotlight On Local Businesses' Role; The Brownes' 84-Year History†; Wall Street Journal (Eastern edition). New York, N. Y. : Mar 13, 2006. p. A. Document URL: http://proquest. umi. com. library3. webster. edu/pqdweb? did=1001778801&sid=2&Fmt=3&clientId=30323&RQT=309&VName=PQD Copyright (c) 2006, Dow Jones & Company Inc. 6) Ward, Andrew. Can Coca-Cola recover? ; â€Å"Last Stand of Coke’s Old Guard Don Keough, 79, Seeks One More Year on the Board†; Financial Tim es; London, England; 19-Apr-2006. 7) Ward, Andrew. Can Coca-Cola recover? ; â€Å"Coke on Upward Path†; Financial Times; London, England; 20-Apr-2006. 8) Pearce, Robinson. Management and Strategy; MNGT 5650; Webster University St Loius, MO; McGraw Hill: Copyright 2012. 9) Dotson, Horace.Pepsi vs Coke: The Battle of a Century; Yahoo; http://voices. yahoo. com. Retrieved: 07 July 2012. 10) Diaz, George. NASCAR Cola Wars Spark Frosty Fireworks at Daytona; http://articlesorlandosentinel. com/2012-07-06/sports/os-george-diaz-daytona-coke-pepsi-0. Retrieved 06 July 2012. 11) Hernandez, Karin. Pepsi vs. Coke: The Cola Wars. http://seekingalpha. com/article/600021-pepsi-vs-coke-the-cola-wars. Retrieved: 06 July 2012. 12) Snider, Mike. Social Media is Latest Front of Cola Wars; USA Today 30 April 2012. http://www. usatoday. com/tech/news/story/2012-04-30/pepsi-coke-social-media/54631902/ Retrieved 12 July 2012.

Gender Equality Essays

Gender Equality Essays Gender Equality Essay Gender Equality Essay Workplace In the United States, more than half of the employees in most companies are women. In 40% of families, a woman is the primary source of income. Women, on average, receive more college degrees than men (37% of women have Bachelors degrees compared to 34% of men). Despite all of this, women still somehow earn significantly less than men yearly. In 2013, for every dollar a man made, a woman only earned 77 cents. The wage gap between men and women has barely changed since the 1 sass. According to research, if change continues at the same slow pace as it has done for the past fifty years, it will take almost fifty years-?or until 2058-?for women to finally reach pay parity (Pay Equity and Discrimination). Therefore, the setback is not that females are not educated; the problem enters when parents try to balance work and family, and women usually end up carrying nearly all of the careening responsibilities (Britton, Gender Inequality and Women in the Workplace). Many organizations concerning gender inequality have been founded in order o raise awareness of this ongoing problem. The largest and probably most impacting organization is called He-For-She. This group uses successful people with powerful voices (such as actors/actresses, musicians, etc. ) to bring the problem of gender inequality into the limelight. There are many other associations dealing with gender equality, but none has been as successful as this one. None of the organizations have washed out the entire issue, but they have brought more attention to it. Teenagers are now standing up for heir equality and rights on social media because of these movements for justice. Emma Watson speech for He-For-She acknowledged that the progress toward men and women getting paid the same is moving slowly, but at least its moving. The problem hasnt been solved because it is a large, ongoing dilemma that involves half of the citizens in the Unites States of America. It is almost impossible for one person to come in and somehow make every person, male and female, get paid equally. It is a long process that has recently begun to move in a positive direction faster than it ever has. : If men and women of every age continue to stand up for their equal rights and join the movement organizations like He-For-She and The Institute of Womens Policy Research have started, the problem will continue gaining recognition. As the problem gains awareness, more and more people will start doing something about it. If influential people and teenagers continue joining the movement towards feminism (the political, economic, and social equality of the sexes), the issue of unequal pay in the workplace will be brought to an end sooner than predicted.

Indefatigable

Indefatigable Indefatigable Indefatigable By Maeve Maddox A reader asks about the words fatigable, defatigable, and indefatigable: Indefatigable apparently is of the same/identical meaning [as defatigable]. Then why is the in used as a prefix of defatigable, when in is generally used to invert the meaning, as in incorrigible (antonym of corrigible)? The reader says that he understands fatigable to refer to a person â€Å"who can be fatigued† and defatigable to a person â€Å"who can be treated for exhaustion.† The reader has misunderstood the meaning of de- in indefatigable. Note: The pronunciation of indefatigable is IN-duh-FAT-i-guh-buhl. Fatigable and defatigable mean the same thing. They have Latin equivalents: fatigare verb: to weary, tire, fatigue. fatigatio noun: weariness, fatigue. defatigare verb: to weary, fatigue, tire. defatigatio noun: exhaustion, weariness, fatigue. The Latin prefix de- is used with more than one meaning. One of these meanings, in both Latin and in English, is this: de- (prefix): down to the bottom, completely, thoroughly. Both fatigable and defatigable connote weariness, but the weariness expressed by defatigable is total exhaustion. Latin also has source words for the form indefatigable: indefatigabilis adjective: untiring indefatigatus adjective: not tired A Google search produces about 22,000 results for defatigable, 114,000 for fatigable, and 708,000 for indefatigable. The Ngram Viewer shows a marked decline in the use of indefatigable in recent decades. Here are recent examples of the use of indefatigable on the Web: Indefatigable drive and charisma have made Maura Healey the states attorney general and the  one to watch in Massachusetts politics.   To some, millennials- those urban-dwelling, ride-sharing indefatigable social networkers- are engaged, upbeat and open to change. To others, they are narcissistic, lazy and self-centered. The marigolds are  indefatigable. The geraniums are lush and valiant.   The  indefatigable  Vermont Sen. Bernie  Sanders, of course, led the pack. Indefatigable is the opposite of defatigable and means, â€Å"incapable of being fatigued.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should Know20 Pairs of One-Word and Two-Word FormsInspiring vs. Inspirational

Comparative Analysis Essay

Comparative Analysis Essay Comparative Analysis Essay Comparative Analysis Essay: The Basics The old adage tells us, Cognition comes through comparison. Really it is hard to qualify anything as absolute in our world. As long as there are people with their unique tastes, preferences and views, there will be comparison and of course comparative analysis. Perhaps no writer, actor, musician or painter ever escaped comparison with someone else. For this purpose a comparative analysis essay and a comparative analysis paper are usually written. As you might have guessed the comparative analysis essay includes not only writers personal opinion but also critical comparative analysis. The main goal of the comparative analysis essay is a comprehensive analysis of works, for instance books, and their comparison. Comparative Analysis Essay: What Can You Write About? Homogeneity of comparison objects. Most probably you understand that it is impossible to compare an orange with a tank or a cookie with plutonium, but sometimes the verge is not that obvious. Thus before you start analyzing the objects, make sure they are homogeneous. Practicability of the comparison. For instance, Mozart and Stevie Wonder have a lot in common: both are genius and famous composers, both play piano, and etc. But does the comparative analysis of these people make sense? What is the use of it? Therefore, make you comparative analysis essay practical: Key points for the comparison and analysis. The comparison of principle characters, styles, techniques, word pictures anything you consider to be important for your comparative analysis essay may be a key point. The key points will help you in the final text of the comparative analysis essay, but you do not have to emphasize them separately use them for simplification and systematization of your work. Personal opinion. The essay requires the expression of your personal viewpoint. The comparative analysis in this case is only the tool of thoughts expression. If you do not mention your personal opinion in the comparative analysis essay, then why did you write it? Comparative Analysis Essay: Final Advice With the help of the recommendations in this article you will be able to write the comparative analysis essay on any topic better and faster. With each new experience in writing the comparative analysis essay you will develop your own methods and principles. Analytical and comparative skills will stand you in good stead in real life. And finally instead of I like this more than that you will provide an argumentative comparative analysis on the topic. Read more: Descriptive Essay Sample Deforestation Essay Conformity Essay Writing Editing Revising an Essay

Case study-buffalo wild wings Essay Example | Topics and Well Written Essays - 1500 words

Case study-buffalo wild wings - Essay Example It also offers signature seasoning like desert heat, south west ranch, blue cheese, buffalo rub etc. All the food items are related to the western culture. At first, the company needs to expand its business operation in Europe. It can be observed that there demand of such kind of foods is huge as the people of UK are also habituated to eat this kind of tastes. Similar restaurant chain operations also exist in that market. So this is anticipated that these products and services of this restaurant will get good market place in UK (Wetherly and Otter, 2014). Few images of attractive buffalo wing dishes with excellent garnishing offered by the mentioned restaurant are given below which will attract the customers. As the restaurant business is related to western taste of food items so Europe is the best region for the purpose of marketing and expanding this business. Buffalo wings, boneless wings, chicken wings, hamburger, sandwiches etc which this restaurant is offering are also very famous and demandable food items in Europe. Major cities and countries in Europe can be the target market place for opening a new branch of this restaurant. Customers can get different taste of the similar food items from this restaurant. They can also provide some new variety of items which are rarely available in the existing restaurants in that continent. London, Berlin, Hamburg, Madrid, Paris etc are the targeted cities for this business (Cullen and Parboteeah, 2009). It is already mentioned that the target market will be the European market. The big cities and major countries will be the first target places. These countries are Germany, England, Spain, Italy, France etc. This kind of wing based items are very popular in the mentioned regions and if this restaurant can add some extra flavor in these food items then demand will be increased at rapid speed and the company can earn more amount of revenue

Identify three ways that diversity impacts organizational policies Research Paper

Identify three ways that diversity impacts organizational policies - Research Paper Example This class of diversity can be defined in terms of â€Å"gender, race and ethnicity, and whether or not one is disabled† (Davidson, 2004, p. 4). Each of the classes has minorities that requires special treatment such as protection in an organization. Similarly, the need to recruit human resource with the organization’s most desired qualities encourages organizations to develop avenues of attracting both the majority and minority social groups. Organizations therefore develop policies that protects and encourage participation of minority groups. Such would include special consideration in procedures for recruitment, selection, and even employee management. Diversity in an organization also reflects on the organization’s image in the society, a factor that can influence market control due to the society’s reaction to the organization’s composition by social factors. This means that organization’s policies will aim at promoting diversity in orde r to obtain a diversified quality human resource and a strong corporate image that is representative of the organization’s market. Social aspects therefore influence an organization’s policy through the need for quality input that may be hidden in a minority social class or through the need to relate with different social classes for corporate image (Davidson, 2004). Diversity also influences an organization’s policies through legal requirements to which organizations are bound. Anti discrimination laws for instance protects groups from discrimination based on their nature such as gender, race, sex and age among others. As a result, an organization’s policy must be consistent with legal provisions for fair treatment of individuals from different social groups. Formulation and implementation of policies must therefore take care of interest of every group in an organization in order to

The Colonialism in the Philippines Essay Example | Topics and Well Written Essays - 2000 words

The Colonialism in the Philippines - Essay Example One of the most significant contributions of Colonial Spain’s arrival in 1521 in the Philippines is the widespread of Christianism in the country today. Spain brought the Christian religion in the Philippines which started in Cebu as Ferdinand Magellan baptized Rajah Humabon and his wife with the Christian religion . The said ceremony made Humabon as the local chieftain or representative of the king of the Spain. About 800 Filipinos were baptized as Christians that day, April 14, 1521. However, Magellan’s entry into the country and for the hope to subjugate the whole nation under the name of the Spain was not that essentially smooth flowing knowing that other local leaders such as recalcitrant chief Lapu-lapu strongly opposed the presence of Spaniards in the country as far as the colonial threats, economic and political issues were concerned. Thus, on April 27, 1521, the battle in Mactan was set by Lapu-lapu against Magellan which killed the latter . This same scenario continued until the following years to come for the Philippines under the Spanish regime. Filipinos learned to fight for their rights and many were able to realize they had to fight for their right for their land and stood up to beat anything related with colonial oppression. Among of them were renowned and recognized Philippine heroes today such as Jose Rizal, Andress Bonifacio, Apolinario Mabini, Emilio Aguinaldo and many more. These people fought for the Filipinos’ rights to experience independence from colonial rule and oppression.... This same scenario continued until the following years to come for the Philippines under the Spanish regime. Filipinos learned to fight for their rights and many were able to realize they had to fight for their right for their land and stood up to beat anything related with colonial oppression. Among of them were renowned and recognized Philippine heroes today such as Jose Rizal, Andress Bonifacio, Apolinario Mabini, Emilio Aguinaldo and many more. These people fought for the Filipinos’ rights to experience independence from colonial rule and oppression. After forty four years of Magellan’s death, Christianism was reintroduced by another conquistador Miguel Lopez de Legazpi. This made it at present that 84 percent of the Filipinos are Roman Catholics, 10 percent Protestants and other related religious groups and about 4 percent Muslims5. Filipinos are Malayo-Polynesian in the Pacific Islands who compared to the Spaniards in the early time were not that advanced in polit ical and military supremacy. Filipinos then were gullible and not yet accustomed with the advanced economic and political thoughts compared with the Spaniards. The Spain was the first to take advantage of this, and they invaded the entire country, influenced them with certain religious beliefs and exploited the country’s bountiful resources. However, this unfairness did not take that long when Spaniards were defeated by the Americans in the Spanish-American war which end up in 1898. This means that the Philippines was then under the rule of Americans and become the loyal allies of the United States in Asia in the long run. In 1898, Philippine independence was declared and Emilio Aguinaldo became the first president of the country. However, months just passed after the

Interpretation of financial statements (report) Essay

Interpretation of financial statements (report) - Essay Example To keep an investment with a company or its shares is a decision that should be viewed by an owner or investor in terms of cost-benefit analysis just like any purchase transaction. The expected benefits must have to be quantified or measured in order to guide decision making better. A company is generally assumed to growth over time in certain finance models. (Brigham and Houston, 2002). It needs to have profitability, efficiency, liquidity and solvency to survive, grow and stay in business. It competitors would always be there to match every strategy that it unleashes; thus, the strategies to be used must consider its external and internal environment in order to compete well in an industry that is affected by many hard to control factors. External factors need not be avoided however, since companies have employ strategies that would help the to develop strategies that would help them cope with the changing external environment. The return on capital employed (ROCE) of WBS Ltd. at for the last two years 2009 and averaged at about 17% as against the industry average of 20.3%. WBS Ltd. is obviously less profitable than ordinary competitors in the industry in both years. ROCE also declined to 12% in 2010from 22% in 2009. Such declined performance could not be an indication of some problem as it is still very high. Profitability was lower also compared with 2007 and 2008 ratios. See Appendix B. A more than 15% return on capital employed (ROCE) would definitely attract investors as it would mean that for every $100 the investors expect returns of about $15. This could be viewed as something high during normal times or when there is no recession. The present situation of the economy may be described as recovering. The fact the company is slight not doing better than the rest of the industry must convince owners to keep watch their profitability if not their investment with the company may

Beach Trinkets E-Mail Policy Essay Example | Topics and Well Written Essays - 1000 words

Beach Trinkets E-Mail Policy - Essay Example This policy will govern any e-mail sent through company e-mail system. It applies to all the employees (full-time as well as part-time), interns, clients, suppliers, agents, and other stakeholders of the company. The e-mail policy applies to any location where the company e-mail is used, and includes, but is not limited to homes, airports, and hotels. The Company reserves to the right to make changes to the policy. Any case of changes in the policy will be communicated to the users appropriately. Violation of the policy will be dealt with seriously and may include actions up to and including termination. The e-mail system of the company is meant only for business purposes. Employees may use their e-mails for personal purposes, but such usage is limited to communicating with family members during work breaks only and should make sure that this does not hinder work performance or business needs. The e-mail shall not be used for purposes like job search, promotion of a religious, or a p olitical cause, or for personal gains. However, employees shall save their personal e-mails in a separate folder named â€Å"Private†. This folder shall be cleaned once a week in order to prevent unnecessary load on the company’s e-mail system. Use of e-mails services by companies like (Yahoo!, Gmail, Hotmail or others) is prohibited. The employees shall ensure these necessary conditions while sending an e-mail: The e-mail messages sent, received, or transmitted using e-mail is provided by the company are the property of the company, and the employees have no reasonable expectation of privacy. The company reserves the right to monitor, inspect, copy, review, store, edit, and delete any and all e-mails transmitted via the company’s e-mail system. Any content created, downloaded, or uploaded through the company’s e-mail system is liable to be under company’s scrutiny.

Google verses Microsoft Research Paper Example | Topics and Well Written Essays - 1750 words

Google verses Microsoft - Research Paper Example They offer a variety of IT products that include the operating systems, design of site operations by companies, products that facilitates efficient advertising. The company majorly engages in the provision of search, advertising, operating system platforms, and enterprise services in general. Microsoft on the other hand does not deal so much on different products than those of Google. Microsoft came into existence in the 1980’s with the major object of ensuring that business IT solutions are well effected, it offered the earlier IT services that included the Microsoft office tools which it has kept upgrading till recent. Its latest product is the Bing, which has been developed to counter the Android that is a product provided by the Google incorporation. Microsoft had been divided into five divisions in terms of the product, hence termed as product divisions. They include; Windows and Windows Live Division, Server and Tools, Online Services Division. All the above are engaged in the production and distribution of operating system products including their upgrade components, Microsoft Business Division; this departments is that which is engaged in the actual business operations which ranges from management to marketing, this department is that which fuels the objectives of helping businesses achieve active business solutions. Entertainment and Devices Division takes care of the entertainment sector. This is a major revenue-generating center for Microsoft incorporation and the corporation derives most of its income from this branch of the division. Microsoft employs the Total Quality Management style (TQM) of leadership. This is a management style where the every employee in the organization employs a proactive measure to ensure that the VMO’s of the organizations are met. Total Quality management also involves management by providing services high quality services that can withstand international completion. Google on the contrary employs a sought of beaurcratic management leadership style where a chain of command flows from the CEO downwards (Vise, 2008). Other competitors are Apple, twitter, Face book which are also IT service companies in the industry. Google financial ratios Name Formula 2008 2009 2010 Current Ratio Current Assets/Current liabilities 8.7 10.6 4.1 Return on Asset EBIT/Total Assets 8.4% 5.8% 5.1% Return on equity EBIT/Shareholders Earnings 13% 16% 14.1% Debt ratio Total debt/Equity 8.1% 7.6% 2.1% Fixed asset turnover Inventory/Fixed Assets 32.2 41.2% 21.4% Dividend payout ratio Earnings/Ordinary Shares 1.8% 2.1% 2.7% P/E ratio MPS/EPS 1.18 2.86 3.27 The movements in their financial ratios determine the performance of any company. The ratios as identified above are determines the liquidity of the company, profitability, the long-term prospects, and even the growth of the company. Liquidity on this case is shown by the current ratio. The current ratio shows the value of current assets as compared to the liabi lities of the companies. Google has high progressively increasing current assets ratio. This shows overcapitalization. It therefore means that, Google has invested much on Current assets than they have liability. The impact of this is that the company risks having liquidity problems in the future since the since it does not have an appropriate liquid cash to undertake their day-to-day operations. Profitability ratios are return ratios that depicts the profitability trends of the company. It is normally the wish

Beach Trinkets E-Mail Policy Essay Example | Topics and Well Written Essays - 1000 words

Beach Trinkets E-Mail Policy - Essay Example This policy will govern any e-mail sent through company e-mail system. It applies to all the employees (full-time as well as part-time), interns, clients, suppliers, agents, and other stakeholders of the company. The e-mail policy applies to any location where the company e-mail is used, and includes, but is not limited to homes, airports, and hotels. The Company reserves to the right to make changes to the policy. Any case of changes in the policy will be communicated to the users appropriately. Violation of the policy will be dealt with seriously and may include actions up to and including termination. The e-mail system of the company is meant only for business purposes. Employees may use their e-mails for personal purposes, but such usage is limited to communicating with family members during work breaks only and should make sure that this does not hinder work performance or business needs. The e-mail shall not be used for purposes like job search, promotion of a religious, or a p olitical cause, or for personal gains. However, employees shall save their personal e-mails in a separate folder named â€Å"Private†. This folder shall be cleaned once a week in order to prevent unnecessary load on the company’s e-mail system. Use of e-mails services by companies like (Yahoo!, Gmail, Hotmail or others) is prohibited. The employees shall ensure these necessary conditions while sending an e-mail: The e-mail messages sent, received, or transmitted using e-mail is provided by the company are the property of the company, and the employees have no reasonable expectation of privacy. The company reserves the right to monitor, inspect, copy, review, store, edit, and delete any and all e-mails transmitted via the company’s e-mail system. Any content created, downloaded, or uploaded through the company’s e-mail system is liable to be under company’s scrutiny.

A View From The Bridge Essay Example for Free

A View From The Bridge Essay Beatrice said, Whatever happened, we all done it in one of the final scenes in Arthur Millers play A View From The Bridge. I disagree with the above quotation, in my opinion, only three characters are to blame. Those being Eddie, Catherine and Rodolfo. Many factors became culpable for Eddies downfall in the concluding scene, such as his obsession with Catherine, Catherines flirtatious behaviour, the arrival of Rodolfo and so forth. Yet, many of these factors evolve around the character of Eddie. Therefore, if I had to point a finger of blame at one character alone, it would be Eddie. In the beginning of the play, our initial response to Eddie is that he dominates the household. He provides a father figure for Catherine, as he doesnt want her to expose herself to the attention of other men in their community. Eddie shows a lot of interest in Catherine and her appearance, he informed her of how she was walkin wavy and that her skirt was too short. The way Eddie made his opinion known and how his obsession affected his lifestyle, is obviously going to have a negative effect on him for the rest of his life. Catherines effect on Eddie soon jeopardised Eddies relationship with his wife, Beatrice. Eddie tried to please Catherine, whilst he became quickly resentful when talking to his wife. We can tell immediately of how this situation cannot stay this way, some event will have to occur for Eddie to make up his mind about who and what he wants. When the submarines, Marco and Rodolfo are introduced, Eddies jealous streak and competitiveness both become evident and culpable for the hostile welcome he greeted the cousins with. Rodolfo made an immediate impact on Catherine, who showed a lot of interest in the illegal immigrant. Catherines interest in Rodolfo and Rodolfos feelings for her infuriate Eddie. Eddie seems jealous and unwanted to a certain extent. Eddies blunt attitude towards Rodolfo spells trouble, as we can tell at some point this will come to a head. For example, Rodolfo begins to sing, much to the pleasure of Catherine and Beatrice, but Eddie interrupts this and tells Rodolfo to, wait a minute. This seems as if Eddie doesnt like Rodolfo entertaining, especially singing this song that could well have been aimed at Catherine.

Roll of children in family shopping behaviour

Roll of children in family shopping behaviour Much of human behaviour is viewed as a process, which begins with early childhood experience, and develops into later life emotions, values, beliefs, and behaviours. Todays children possibly have more autonomy and decision-making power within the family than previous generations, which follows that children are vocal about what they want their parents to buy (Dotson and Hyatt, 2005). Therefore young children are increasingly the target of advertising and marketing. This is not only because of the influence they have on their parents spending, but also because they are going to be adult consumers of the future. Therefore marketers should recognise the childrens increasing influence in purchase decisions. This paper will explore the extent to which family shopping behaviour is influenced by children and what role do they play in decision-making process. Internal and external influences which affect what, when and how family members buy things and what role they play within the family will also be discussed. Additionally, it will examine the lessons for marketing practice. Finally, these concepts and critically analysed and evidenced data will be explored throughout the essay and brought towards the conclusion. Family decision making is a type of consumer decision-making that involves several individuals as potential decision makers and influencers (Norgaard et.al. 2007). According to McNeal (1992), children have long been recognised as an influencing market and at the same time future market, and parents started paying more attention to their children and their opinions. These changes in family communication have made it possible for children to exert influence on family decision-making. Consequently, family structures have changed which noticeably influences family decision-making. Flurry (2007) who has written a number of credible articles about childrens influence in purchase decisions and is specialised in marketing, argues that childrens influence varies by number of variables, including type of product, decision-making stages, parental attitudes as well as characteristics of the child and the family unit. In general, children may have significant influence in product decisions for wh ich they will be the primary consumers. For instance, it has been found that children have substantial impact on decisions such as breakfast cereals, snack foods, toys, children clothes and school supplies (Evans et.al. 2006). However, even though they are primary consumers of these products and are considered to have significant influencing power, it usually depends on the age of the child. In contrast, in Thomsons et.al. (2007) study children have been found to have less influence on decisions for products that are more expensive and used by the whole family (for instance TV). Earlier attempts (in marketing) to understand the role of children was made by Berey and Pollay (1968), the research was done when they were university students, however, the project was reviewed by educated professors during most phases of the project, which gives the paper more credibility. Berey and Pollay (1968) state, that a mothers purchase behaviour is independent of number of variables, such as a childs age, the number of children in the family, mothers employment status and the number of trips to the shopping centre. Furthermore, authors argue that mothers who are more child-centred have a greater tendency to purchase products following their view of what is right and healthy. On the other hand, a mother who is less child-centred may be more likely to purchase the brands that the child prefers in order to keep the child happy (Berey and Pollay, 1968). According to Norgaard et.al. (2007), one of the areas where children have gained strong influence is food choice. Since food plays a central role in family life and routines, parents want to ensure that their children eat healthy food, but at the same time also what they like. Moreover, it has been found that food choices are less healthy in families with more influential children. According to Mintel (2002), baby boomers as a generation have tended to spoil their offspring, making them more receptive to childrens reasonable demands and making pester power an even more effective weapon in the marketing. Pester Power, a term used to define a childs influence over a parent in the buying process (Mintel, 2002). It has been found, that younger children tend to make more pestering requests than the older siblings. Children may try to persuade or dominate parents by using emotive appeals, crying, pouting or other non-verbal techniques to gain influence over the decision outcome (Lee and Collins, 2000). Thus when parents exert less control over child-rearing, children are more likely to suggest or request items for their own consumption and to participate in the search for and decision to purchase these items. Moreover, Ward and Wackman (1972) found that childrens purchase influence attempts may decrease with age, depending on the type of product, however, mothers yielding to requests increases with age. This might be because of the increased competence of older children in making judgments about purchase decisions. Later study by Beatty and Talpade (1994) suggested that personal resources of the child, usage of the product and childs product knowledge determined the degree of influence. For instance, children are considered to be more acknowledgeable than their parents in areas such as sports a nd beverages, or computer games. Furthermore, Commuri and Gentry (2000) whose research on the topic is supported by a great number of sources, argue that the role of the child in family decision making depends partly upon whom one asks and how many members in the household there are. Following from the earlier studies, Flurry (2007) examined further the extent to which parents may be more inclined to consider the input of older children when making family purchase decisions. Moreover families with fewer children, where there is less competition for resources, enable a child for more freedom in selecting their own products. Flurrys (2007) study concluded that the childs birth order may also be related to a childs participation in decision-making with first-born children exerting greater purchase decision influence. However, the respondents in the research were children aged 9-11 with their mothers; therefore Flurrys research results may not be generalizable for all children, for inst ance under 9 years old. Palan and Wilkes (1997) have provided one of the first comprehensive identification and categorization of influence strategies used by children to influence the outcome of family purchasing decisions. The strategies include: bargaining, persuasion, emotional, legitimate, request, expert and directive strategy. However, there are age-related changes in adolescent thinking and transitions in decision-making competence during youth. Furthermore, Wimalasiris (2004) study undertaken with families from broad diversity of socio-economic statuses revealed, that children may be perceived as influencers or even nagging influencers and sometimes have the power in persuading their parents in fulfilling their needs. For instance, children can use tactics such as upward appeal, pressure tactics, ingratiating tactics, rational persuasion, inspirational appeals and consultative tactics. Children slowly acknowledge the power and authority of their parents and they learn through experience or trial an d error that certain tactics may persuade their parents to fulfil with their requests. The use of the emotional strategies in order to gain influence is relatively common. However, the use of the various tactics changes as children get older. As children grow up they rely less on the pressure tactics employed by toddlers and become more clever in their appeals (Wimalasiri, 2004). Todays child-influenced sales volume can be credited to several factors, for instance, most families have fewer children, which increase the influence of each child. Secondly, working couples can afford to allow their children to make the choice, and finally, because of the constant exposure to media, children learn about products and services and are in position to convince their parents as what is good or bad (Wimalasiri, 2004). Children are consuming average of 5.5 hours a day using media such as television, print and computer (Dotson and Hyatt, 2005). Therefore it can be said, that the market speed of technological change and educational development has left many children more knowledgeable than their parents. The perceived knowledge of the Internet by children in comparison to their parents may impact on the way children develop Internet consumer skills (Thomson and Laing, 2003). Consequently, children sometimes not only have greater input, but also their input is being shaped b y unmatched access to external socialisation agents. Consumer socialisation, the process by which an individual acquires the skills needed to function in the marketplace as a consumer (Solomon et.al, 2010) has also significant role in family shopping behaviour. Family is identified as the primary socialisation agent for children. According to Flurry (2007), todays trends show that parents are less child-centred, less controlling and investing less time with their children than their parents were. This change in socialisation means that children may have more control over their own marketplace decisions as well as the freedom to apply their preferences in purchase decision-making. It is also possible, that time pressured parents of today may also feel guilty about not spending enough time with their children and therefore allow them more influence. Moreover, children are raised in different types of families and learn different norms, roles and consumer skills which play a significant role on the way children participate in family decis ion-making process (Flurry, 2007). Therefore, the differences in childrens consumption behaviour may be shaped by various skills learned in different socio-economic backgrounds, parental child-education attitudes as well as parental communication styles (Page and Ridgway, 2001). However, it is important to mention that agents from the external environment such as mass media and peers may sometimes be outpacing the family. Lessons for marketing practice According to Caruana and Vassallo (2003), from the early 1990s children have progressively become focus of marketers since it became obvious that besides being customers in their own right, childrens influence on family purchasing was steadily increasing. Dotson and Hyatt (2005) state, that marketers already recognising children as an important group to study, because their attitudes regarding products and brands are still in their formative stages and their current experiences affect their future brand preferences and marketplace behaviour. However, the authors do not discuss in their paper the ethical issues associated with marketing to young people. Today it is widely accepted that retailers have ethical and commercial responsibilities to their stakeholders, for instance, dealing honestly with customers, suppliers, avoiding using manufacturing labour, or indulging in unsustainable environmental practices (Nicholls and Cullen, 2004). Clark (2002) stresses that when advertising the goods, either to children or adults, marketers need to take into consideration the rules created by Advertising Standards Authority (ASA), which points out that advertising should not exploit childrens credulity, loyalty, vulnerability, or lack of experience. According to Nicholls and Cullen (2004), advertising may even help children learn to be consumers and consequently has an important socialisation role to play in their development. However, in ethical context, children younger than 10 years old cannot always distinguish between television advertising and entertainment or factual programming. Therefore children may be vulnerable to improper manipulation by marketers. Newlands and Frith (1996) state that children do not understand persuasive intent until they are eight or nine years old, therefore it is unethical to advertise to them before then. For instance, the TV advertising appears to be dominated by junk food that of confectionery, fast food and pre-sugared cereals (Turner, et.al. 2006). It seems that there are no adverts for fresh fruit or vegetables during the childrens programmes. This may have a negative influence on childrens understanding of what is good or bad, healthy or unhealthy. Children have a significant impact on the success of many businesses despite the fact that they spend little or no actual money. In terms of marketing perspective, it is important to consider the four of seven Ps. For instance, it is vital to keep in mind that the environment plays a key role in marketing and sales efforts. Suitable shop interior design can put consumers in the mood to buy. Regarding childrens shops, the merchandise should be easy to reach, shops should interact with children letting them to touch the toys or play with games and the use bright colours are key factors to success (Mintel, 2008a). Moreover, cool product packaging attracts childrens eye and marketers should be creative when using colours, interesting boxes, and shapes (Mintel, 2008a). When marketing to children, marketers need to be particularly safety-conscious. This refers to both the product and the manner in which the product is being advertised or promoted. Marketers need to understand that gender segmentation is an important variable used when marketing the products to girls and boys, however, media strategies used to reach them can be the same for both genders (Lee and Collins, 2000). For some products, marketers could even target children directly rather than through parents (even though parents are the ones who have the final veto on what is bought) with child oriented messages, logos and characters that highlight cool and fun image. However, Dotson and Hyatt (2005), who have done a number of observations on young peoples consumer behaviour, argue that the cool brand image appeal might not be effective with certain segments of the childrens market, for instance, those who are less independent in their marketplace. In terms of promotion, marketers could direct messages regarding decision making to family members who dominate particular stages of the decision process. For example, marketers could directly target mothers regarding chil dren clothing. Moreover, featuring cartoon or other characters from childrens television programmes to gain their endorsement for their products is a worthy tactic. Celebrity endorsement may be even more influential among children than adults and could also be used when advertising the products (Mintel, 2008). The use of age-appropriate language, current phrases, and being succinct is important when creating promotional messages in communication campaigns for children. Another trend observed by Dotson and Hyatt (2005) show that young people are more adaptive and open to new technologies than adults. Therefore this openness might mean that what marketers know today about marketing to children may relatively quick become out of date, because young people surf onto the next emerging idea or trend. Additionally, when observing childrens attitudes towards brands and their shopping behaviour, marketers should not only rely on traditional market research approaches, but also through observation, conversation and engagement. Finally, marketers who target children have three main objectives: to directly seek children as customers, to work directly on parents through childrens pester power and to imprint the younger generation with positive brand associations. To conclude, it can be said, that children are found to play an important role throughout the purchase process. Knowledge and information may facilitate and enhance the adoption of various influence behaviours. Family consumer behaviour is a complex area compared to individual decision making which may be that the relationships among members of the family are relatively complicated to sort out into meaningful constructs. Children may have their own purchasing power, they influence their parents buying decisions through pester power and they are adult consumers of the future. Families have also become more democratic and childrens views are taken more into consideration. According to the literature reviewed in this essay it can be said that children have a right to some control over purchases that involve them, however, that exercising this right can result in confrontation and pestering of parents (specifics of this disruption may depend on the product category). The degree of a childs influence on family decision making process varies with the childs age, social class and education. Additionally, parents response towards their childrens initiation varies between cultures; therefore markete rs should take these facts into consideration when designing and implementing sales promotion and advertising strategies. Effective marketing of products requires knowledge of how products are purchased and what sources of influence individual family members apply to the decision process. Marketers need to examine the relative influence of family members at each stage of the decision-making process (possibly for each products category). Understanding choice and influence process (of children) may provide marketers with the opportunity to shape brand choice and childrens behaviour as future consumers.

Edna,Hester, and Huck :: essays research papers

Edna, Hester, and Huck offer many ways that they look at society. These ways differ in how they approach their perspectives, reach their perspective, and what they conclude from their perspective. Moreover, there are a great number of similarities between the outlooks of the three characters upon the world in that they all learn or conclude their outlook from the circumstances that they are faced with, they all change their ways and somewhat rebel against their societies culture as a result of the new outlook, and furthermore they don’t try and change their society and make an impact.   Ã‚  Ã‚  Ã‚  Ã‚  Hester Prynne is a character that approached her new outlook as something she had to do for herself. She faced the Puritan society because she was placed in the public eye and she had to. Which resulted in her reaching perspective that the love and passion she had for Dimmesdale is not a crime and this can be seen through her choosing not to leave Boston and her also not taking the scarlet A off of her dress. Edna’s perspective was one in which she longed to change but didn’t know how, and Robert and Arobin helped her to figure out. Edna is a character that changes her outlook based on her thinking what everybody else’s outlook was. She wasn’t really sure herself what she wanted, she was very emotional and fickle. Edna’s perspective of the world that she was not really needed lead to the conclusion that she did not need to exist. Huck is young, naà ¯ve, and heavily influenced by if not everything, most things around him. He take s a look at how others see things, and how others act in certain situations to gain his newly independent outlook, expressed when he tears up the letter. He also allows his emotions for Jim gather up when he is forming his perspective of the world. The different time periods also have an affect on why and how these perspectives are different in that the times changed along with societies culture.   Ã‚  Ã‚  Ã‚  Ã‚  All the characters face their situations in boldness and believe that there is need for a change. They are alienated because each of the outlooks rebel against societal views and would be horrible if the society knew what they thought. Hester never told who Pearl’s father was because she felt it was his sin and he had to confess.